Business Format System New Associate Training Series The Presentation

Business Format System New Associate Training Series The Presentation

Corporate Overview 1. The Corporate Overview (sometimes referred to as a BPM-Business Presentation Meeting) is a standardized WFG presentation that introduces prospective new associates to World Financial Group and its business opportunity. The Corporate Overview is usually given at least one to two times per week in a group setting. One-on-One Corporate Overviews may also be given in a person's home if attending a group presentation is inconvenient for him. 2

Purposes of the Corporate Overview By running the system and creating an exciting, quality, professional recruiting environment, you: 1. Resell the power of the opportunity to existing teammates. 2. Teach existing teammates to sell the power of the opportunity. 3. Sell the power of the opportunity to new prospects and set a follow-up interview in the next one or two days. 3

Powerful Corporate Overviews Your entire presentation must be compelling and powerful, and will normally be conducted by the most enthusiastic and dynamic leaders in the office. Edify the presenter. Even if you think they’re not the greatest speaker in the world, don't let that become a negative. With World Financial Group, you have so much to work with it’s nearly impossible to give a “bad” presentation. 4

MoZone The key to creating an exciting, quality, professional recruiting environment is MoZone The Momentum Zone The success of your meetings will be dictated by the size of your crowds. The more people you have, the greater the sense of urgency to get in and get started. The excitement and enthusiasm become contagious and build synergy. 5

MoZone Moves People You must have an absolute commitment to MoZone. If there is no crowd, there is no MoZone (Approximately 30 to 50 people could be considered a crowd). All associates should know their roles and be in place at least 30 minutes prior to the start of the meeting. Use warm, sincere introductions of all leaders participating in the program. Everything you do must be focused on creating an exciting, electrified Corporate Overview with super MoZone. A meeting is not a meeting until it has MoZone 6 before, during and after the meeting.

Understanding Human Nature 1. What speaks to people? Although the content of what you say is very important, your tone of voice and body language can have even more impact. 2. Most people respond based on what they feel more than what they hear. 3. Stop trying to recruit people just to the business opportunity. Recruit people to an environment / atmosphere. 7

Understanding Human Nature 4. We build people and leaders. We don’t sell products at a Corporate Overview. 5. Talents — not learnable Ability — learnable 6. We offer two things: The opportunity to build a business of your own and to help you learn and teach important financial concepts to the public Examples of success 8

Role of the Presenter The Corporate Overview presenter should be your most dynamic, most enthusiastic, strongest leader with a current track record of success. The presenter should also be insurance licensed and securities registered. The Corporate Overview presenter must have the right mentality to help move the prospect to a recruit decision. Keep all negatives away from the presenter before the Corporate Overview begins. The presenter must be excited. 9

Subliminal Messages of a Corporate Overview The psychology has been worked out over a number of years — all you have to do is learn how to master Master these and become a master business builder. it. These are the things that will set you apart. 1. Build around 3 main points or messages to attendees: “You can do it.” “There’s money to be made here when products are sold.” “These are good people doing good things to help people.” 2. Keep the meeting simple, never complicated. 3. Have a conversational style, with an easy and pleasant delivery. Your presentation should be solid, but not flashy. Ideally, you’ll give a one-on-one delivery to the group. 10

Subliminal Messages of a Corporate Overview The psychology has been worked out over a number of years — all you have to do is learn how to master 4. Make people feel good — make them feel it. special. Make the extra effort to call people by name. 5. Keep an exciting, fun pace. 6. Solidify WFG by identifying the preferred product provider companies and the administrative support from the WFG Executive Headquarters. However, don’t get into the specific products that are offered. This is not a product sales presentation. 11

Subliminal Messages of a Corporate Overview The psychology has been worked out over a number of years — all you have to do is learn how to master 7. Market the potential ofit. the business opportunity. “People from all walks of life have become successful, and you have the same potential for success.” 8. Quality of family values — let people know this a familyoriented business. 9. Send the message loud and clear — it’s a great organization with an exciting opportunity and it’s time to start today. Remember, don’t make the opportunity seem like an employment position. Every WFG associate is an independent contractor running his/her own business. 12

Corporate Overview Procedures 1. Be prepared mentally. Your enthusiasm, conviction and team spirit will have a tremendous influence on the impression you make. Make sure you and all your teammates review all of the MoZone steps, and remember that everyone has a role to play at the Corporate Overview. 13

Corporate Overview Procedures 2. Remember, people respond based on what they feel more than what they hear. Although the content of what you say is very important, your tone of voice and body language can have even more impact. Act like you’re glad to be there and expect to win. 14

Corporate Overview Procedures 3. Environment. The best way to attract people to the business is to attract them to our environment. The atmosphere of the office at the Corporate Overview or at any training session is crucial to a successful meeting. Arrive a half hour before the Corporate Overview begins so that you and your guests can help create and benefit from the MoZone. 15

Corporate Overview Procedures 4. Professional appearance. You must be dressed for a business meeting. Proper business attire is to be worn by all guests and team members. Prepare your guests to dress appropriately. 16

Corporate Overview Procedures 5. When you arrive, go directly into the Corporate Overview meeting room. Circulate and help create a friendly atmosphere. Make sure you personally greet each guest. Stay in the meeting room until after the announcements have been made and you are dismissed for classes, etc. Do not hang around in the halls, lobby, sidewalk, parking lot, etc. If you are waiting for a guest, wait in the Corporate Overview room only. Do not neutralize the excitement of the environment with technical details or negatives. 17

Corporate Overview Procedures 6. Have all guests sign the register and get a name tag. The host should sign in the guest, and neatly and clearly print, for future reference, all information. The host should also print the guest’s first name in big block letters on the following color name badges: Red — new, first-time guests Blue — new associates in training (regulars) Gold — licensed leaders 18

Corporate Overview Procedures 7. Properly use “leadership edification.” Introduce your guest(s) to your Senior Marketing Director (SMD) and other key leaders, especially the presenter. This helps develop a closeness between the speaker and your guest(s). (The point is to edify or build up your leaders to the guest, not your guest to the leader.) Make sure to use your guest’s name often during conversation with the speaker to ensure the name will be remembered through association and used in interaction during the meeting. Remember, the use of a person’s name is a positive form of recognition. 19

After the Meeting *************** * It’s important that all of these steps (the first three Speed Filters) take place within 10 to 15 minutes after the presentation is completed. 1. People really do want to be led and supported. Greet your guests and ensure that they received a 5 Corporate Overview packet. What to Say After a Corporate Overview you do not want to give too much information. Keep it simple and avoid the Scenario of Disaster. Here are some suggestions of what you might want to say. You are going to want to avoid open-ended questions. “That was great information.” “I told you that it would be interesting.” 20

After the Meeting What Not to Say “What did you think?” “Was it okay?” “Let’s go out to dinner and discuss what you just saw.” “Do you have any questions?” These questions are too open-ended and are not appropriate after the Corporate Overview. Remember, avoid the Scenario of Disaster. 21

After the Meeting 2. Make sure all guests complete the “BLUE” Corporate Overview questionnaire before they leave and turn it in to the upline leader. 3. After picking up the kit, take your guest to your leader to set up an appointment for a follow-up interview. If she resists, stay in control and take her to meet your leader. 4. When setting the appointment, be supportive of the person making the appointment. (Don’t make excuses for your prospect, it is your leaders responsibility to follow the system by setting the appointment within 24 to 48 hours) 22

After the Meeting 5. Time is of the essence. Potential new associates will never be more excited than when they leave the meeting. The first 24 to 48 hours demand your full attention. 23

The Day After a Corporate Overview The first day after the Corporate Overview is an extremely important time. Make sure to take the following steps. Contact and follow up with any guest or associate who missed the Corporate Overview. Request that all absent associates call the SMD to provide an explanation as to why they did not attend the meeting. Attempt to set an appointment for a One-on-One Corporate Overview with guests who did not attend. 24

ONE-ON-ONE Corporate Overview The contact’s spouse should be present. A current flipchart or a notebook computer may be used with the approved Corporate Overview presentation. Showing a current approved recruiting video is optional but suggested. 25

NEVER MISS A MEETING The Corporate Overview / BPM is the heartbeat of your business. Organize your week around the Corporate Overview. Monitor the number of people - old and new you have at each Corporate Overview. Change your habits, and you can change your potential for better results. 26