Writing an Ecommerce Business Plan

Writing an Ecommerce Business Plan

PURPOSE OF BUSINESS PLAN If you are applying for the loan or grant, the purpose must be writtern in the executive summary of business plan. The executive summary must tell the lender or invester that how the business will perform if you get fsaThe pri the desired loan. It must be shown through projected financial summary for the next three years through table or graphical representation at the end of the executve summary. Business Plan 2

PROJECTED FINANCIAL SUMMARY 300,000 Profitability 250,000 200,000 Year 1 Year 2 Year 3 150,000 Revenue Directors Remunerations Net Profit Average Profit Per Month Net Profit % Business Plan Year 1 Year 2 Year 3 117,763 16,800 15,250 1,271 13% 192,303 30,000 33,350 2,779 17% 251,203 42,000 56,089 4,674 22% 100,000 50,000 0 Revenue Net Profit 3

Table of Contents Business Plan 01 Executive Summary 02 Company Introduction 03 Products and Services 04 Market Analysis 05 Marketing Plan 06 Management Team 07 Projected Financial Statements 4

Company Introduction A company profile is an introduction to your ecommerce company that seeks to raise awareness about your products or services. A company profile will frequently include a fascinating narrative about how the company was started, as well as the organization's mission and principles. Business Plan 5

Vision & Mission Vision Based on your objectives and desires, it is a vivid mental image of what you want your business to be in the future. It is a written statement that captures the essence of where you want to lead your company and may motivate you and your employees to achieve your objectives. Mission A mission statement is a short summary of an organization’s core purpose, focus, and aims. This usually includes a brief description of what the organization does and its key objectives. Business Plan 6

PRODCUCTS AND SERVICES The products and services which you are selling must be described here with complete description and details. Fashion items Laptop Accessories Tech products Health Care. From A to Z Travel accessories Healthy and beauty products Business Plan Lamps and Shades. Skin Care. 7

TARGET MARKET This section includes details about your competition, target market, marketing trends and also discusses results of market research. Who are the ideal clients of your ecommerce business? What are your unique features? Which age group or ethnicties you are targeting? Which demographics or psychographics you are targeting? Business Plan 8

SWOT ANALYSIS List down the objectives of SWOT analysis after doing extensive research of your Ecommerce business, respective industry and market. The examples are provided below. Strengths S Threats Competitve markets with intense competition High Brand Value and Image. T W O Weaknesses High Prices as Comapared to Competitors. Opportunities Demands for phones and tablets are growing. Business Plan 9

MARKETING PLAN List down all your marketing strategies and also describe how do you apply them in your Ecommerce busineess. SEO and PPC channels are needed for a successful online push. SEO and PPC should work together since they are both essential components of an online strategy. In this section you must mention how you are developing a brand that involves identifying your business strategy, target customers and their needs, your competition, and your brand positioning. Once you develop your core brand identity, you can create a logo and develop a branding and marketing strategy alongside. Business Plan Advertising Social Marketing Branding Market Research Social media is used to directly advertise products and promotions. It is used to advertise on platforms like Facebook and Instagram. It tells customers what makes your business different from the others. Mention how you conduct your market research which includes Online surveys questionnaires, In-person, in-depth interviews, and Online focus groups. This will also indicate how you will come up with new product ideas in future 10

Sales Strategy New products Product Unique Services Describe the factors which differntiates you from other Ecommerce businesses If you are planning a new product to launch on Ecommerce platoform, mention how you have Investigated your competitors and how you Identifed your ideal consumers. Service New Customers Relationship Business Plan It is important to maintain good realationshiips to build customer relationships. Mention your strategy in this secitoin. For example, Promoting your business and listening to your customers, timely follow-up to make sure the customer's needs are met. 11

Management Team

Founders The details of founders, qualification, professional experience, and their duties in the Ecommerce business must be mentined in this section. Co-Founder Business Plan Co-Founder 13

Professional Team The details of empoyees regarding their job responsibilites must be msntionesd in this section General Manager Business Plan Marketing Manager Sales Manager Design Manager Development Manager 14

Company Organizational Chart Sales Manager General Manager Finance Manager Managing Director (CEO) Design Team Head of IT Development Team Marketing Manager Head of Marketing Field Marketing Business Plan 15

PROJECTED FINANCIAL INFORMATION

PROFIT AND LOSS STATEMENT Year 1 VIA BRASIL Profit & Loss Account Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Year 1 Turnover Subscriptions 4,000 2,000 4,360 2,200 4,752 2,400 5,180 2,600 5,646 2,800 6,154 3,000 6,708 3,200 7,312 3,400 7,970 3,600 8,688 3,800 9,469 4,000 10,322 4,200 80,563 37,200 Total Revenue 6,000 6,560 7,152 7,780 8,446 9,154 9,908 10,712 11,570 12,488 13,469 14,522 117,763 Cost of Sales 408 446 486 529 574 623 674 728 787 849 916 987 8,008 Gross Profit 5,592 6,114 6,666 7,251 7,872 8,532 9,235 9,984 10,783 11,638 12,554 13,534 109,755 Depreciation Salaries & Wages Directors Remunerations Rent Advertising Employer's PRSI/NI Service Charges Repairs and Maintenace Printing, Poatage and Stationary 57 3,600 1,200 1,000 324 200 100 57 3,600 1,200 1,000 324 200 100 57 3,600 1,200 1,000 324 200 100 57 3,600 1,200 1,000 324 200 100 57 3,600 1,200 1,000 324 200 100 57 3,600 1,200 1,000 324 200 100 57 3,600 1,600 1,500 324 200 100 57 3,600 1,600 1,500 324 200 100 57 4,200 1,600 1,500 378 200 100 57 4,200 1,600 1,500 378 200 100 57 4,200 1,600 1,500 378 200 100 57 4,200 1,600 1,500 378 200 100 688 45,600 16,800 15,000 4,104 2,400 1,200 60 65 65 65 65 65 65 65 65 65 65 65 775 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 100 80 75 50 100 50 25 1,200 960 900 600 1,200 600 300 7,021 7,026 7,026 7,026 7,026 7,026 7,926 7,926 8,580 8,580 8,580 8,580 92,327 Traveling & Entertaimant Legal and Professional Computer Costs Packaging Accountancy Bank Charges Telephone Total Expenses Interest on Loan Net profit Before tax Corporate tax NET PROFIT AFTER TAX Business Plan (1,429) (1,429) Marketing Domain & Hosting - - - - - - - - - - - (912) (360) 225 846 1,506 1,308 2,057 2,203 3,058 3,973 4,954 - - (912) (360) 28.10 105.71 197 740 17 188.21 1,317 163.54 1,145 257.18 1,800 275.40 1,928 382.27 2,676 496.66 3,477 619.24 4,335 17,429 2,178.56 15,250

OTHER PROJECTED FINANCIAL STATEMENTS Yearly Profit and Loss Statement Balance Sheet Business Plan 3 1 2 Cash Flow Statement 4 Summary of Financial Needs 18

PROJECTED SALES AFTER GETTING LOAN 251,303 192,303 117,763 2015 Business Plan 2022 2023 2024 19

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