53-751-02 E-COMMERCE Jacques Robert hec.ca/sites/cours/53-751-00

53-751-02 E-COMMERCE Jacques Robert www.hec.ca/sites/cours/53-751-00

HEC MONTRÉAL – MBA 53-751-02 E-Commerce COURSE ORGANIZATION Objectives Pedagogical approach Evaluation Teaching Material Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53-751-02 E-Commerce OBJECTIVES The main objective of the class is to identify how the Internet technologies can be harnessed by firms to create more value for their costumers, lower cost and create new business opportunities. Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53-751-02 E-Commerce PEDAGOGICAL APPROACH AND EVALUATION Case discussion and lectures Evaluation – – – Class and distance participation: 30% Group Work and presentation: 30% Final Exam: 40% Jacques Robert & Jean Talbot, HEC Montréal

HEC MONTRÉAL – MBA 53-751-02 E-Commerce Course Outline See web site Jacques Robert & Jean Talbot, HEC Montréal