HIP HOP By Jeremiah Horton

HIP HOP By Jeremiah Horton

PRODUCT LIFE CYCLE CURVE

INTRO OF RAP/HIP HOP The need for immediate profit is not a pressure. The product is promoted to create awareness.

HOW IT WAS CREATED Took from multiple genres to create the unique style, DJ kool herc was creator.

THE FIRST POPULARITY HIP HOP SAW The Sugarhill Gang’s Rappers delight began the song using the term hip hop (1979). I said a hip hop the hippie the hippie To the hip hip hop, a you don't stop The rock it to the bang bang boogie Say up jumped the boogie to the rhythm of the boogie The beat

GROWTH OF RAP/HIP HOP Others are attracted to the market with very similar offerings. Ice Ice Baby, Ice Ice Baby All right stop, Collaborate and listen Ice is back with my brand new invention

THE STARS OF THE GROWTH OF HIP HOP Eminem, Dr. Dre, Snoop Dogg, Biggie Smalls, Tupac, Ice Cube, etc. Mainly 80-late 90’s Vulgar lyrics

GROWTH PERIOD PROFITS Biggie would be an estimated net worth of 160 million.

MATURITY OF RAP/HIP HOP Price wars and intense competition occur. At this point the market reaches saturation.

THE VALUE OF RAP “When hip-hop began more than 20 years ago, corporate America ignored it. Big mistake. It now generates over 10 billion per year”-Forbes

DECLINE At this point there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed.

WHY ITS NOT IN DECLINE DMX has a net worth of 10 million(5x platinum album) Kendrick is worth 14 million (1 platinum album)