ARGUMENTATIVE ESSAY ARGUMENTATION The aim of writing argumentative essays is to convince or persuade the reader. One attempts to change the reader’s mind and convince the reader to agree with the point of view or claim of the writer. So an argumentative essay needs to be highly persuasive and logical. Key Terms to Learn (p. 112) 2 Argumentation 5 Refutation 6 Proponent 1 Opponent 4 Counter Argument (CON) 3 Pro Argument (PRO) 1. a person who disagrees with