Value Proposition Canvas Presenter PRESENTER TITLE Date

Value Proposition Canvas Presenter PRESENTER TITLE Date

Value Proposition Canvas: Definition A value proposition canvas is a tool that is used to explore the advantages an idea provides to the customer. 2

Value Proposition Canvas: Template Products & Services Gain Creators Pain Relievers Customer Jobs Gains Pains Source: Strategyzer.com 3

Value Proposition Canvas: Key Considerations Products & Services What products and services provide value for your customers? Gain Creators How do your products and services create customer gains? Customer Jobs Pain Relievers How do your products and services alleviate customer pains? What activities are your customer segments trying to get done? Pains Gains What benefits do your customers expect or want when completing activities? What difficulties do your customers experience when completing activities? Source: Strategyzer.com 4

Value Proposition Canvas: Example Products & Services Customer Jobs Book Improve skill set and advance career Online course Communicate ideas well Other online tools Make decisions with confidence Mobile app Find, learn, and apply methods Show colleagues, boss, and clients Gain Creators Enables practice and skills assessment Learn with peers Step-by-step instructions Access to advanced material Helps understand what works Pain Relievers Brief and clear content Engaging online content Visual format Integrate with other methods Pains Gains Clear indicators to track progress Connect with others Increases collaboration Easy to understand Leads to results Lack of time Wasting time with things that don’t work No clear path to applying methods Too much theory Source: Strategyzer.com 5

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