AARP Financial Marketing Plan Achieving our social and financial mission 06/09/2006 Confidential — Do Not Distribute DRAFT Overview Achieving our social and financial mission 2 The “Do More Than Dream” Tour 4 Why it works 6 Tour communication plan 7 The media mix 20 How much it will cost 30 06/09/2006 • Confidential — Do Not Distribute 2 Achieving our social and financial mission • Helping Americans save more for retirement • Demonstrating AARP Financial’s new vision for the