CUSTOMER RELATIONSHIP MANAGEMENT (CMR) STRATEGIC MARKETING CUSTOMER RELATIONSHIP MANAGEMENT WHAT IS CUSTOMER RELATION MANAGEMENT (CRM)? • A COMPANY-WIDE BUSINESS STRATEGY DESIGNED TO OPTIMIZE • PROFITABILITY • REVENUE • CUSTOMER SATISFACTION BY FOCUSING ON HIGHLY DEFINED AND PRECISE CUSTOMER GROUPS CONCEPT IS TO TREAT CUSTOMERS AS INDIVIDUALS RATHER THAN PART OF A GROUP CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY • THE COMPANY ACCOMPLISHES THIS STRATEGY BY