Giving Content to Investor Sentiment: The Role of Media in the Stock Market PAPER AUTHOR: PAUL C. TETLOCK PRESENTER: YUTONG XIONG Overview Based on a casual observation that the content of news about the stock market could be linked to investor psychology and sociology (how?) Attempts to quantitatively characterize the relationship between the content of media reports and daily stock market activity, focusing on the immediate influence of the WSJ’s “Abreast of the Market” column