B2B ECOMMERCE Concepts, Characteristics, and Models of B2B E-Commerce • business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B • Top 10 B2B Marketplaces: – http://www.bridgat.com/B2B Directories/ Procter & Gamble Intranet Copyright © 2012 Pearson Education 4-3 Concepts, Characteristics, and Models of B2B E-Commerce